WordPress · GA4 · Google Ads

Server-to-Server
Conversion Tracking

Send accurate purchase and lead data directly from your server to GA4 and Google Ads — no cookies required, adblocker-proof.

Get a License → Learn more
What's included
Everything you need for accurate tracking
🛒

WooCommerce Purchases

Automatically send purchase events server-side to GA4 and Google Ads — including order value, items, currency, and tax.

📋

Form Lead Tracking

Supports Elementor Forms, Contact Form 7, Gravity Forms, and WPForms out of the box. No configuration needed.

🛡️

Consent-Aware

Automatically detects Cookiebot, Complianz, OneTrust, and more. Only sends personal data when marketing consent is given.

🔗

Google Ads Click Tracking

Reads the gclid from Google's own _gcl_aw cookie and sends click conversions server-side with full Enhanced Conversions support.

📊

GA4 Deduplication

Saves the GA4 client_id at checkout to ensure server-side events deduplicate correctly with web tracking in GA4.

⚡

Async Processing

Uses Action Scheduler for reliable background processing — conversions are never lost, even under heavy server load.

How it works
Up and running in minutes
1

Purchase a license

Choose your plan below and complete checkout via Stripe. You will receive your license key within 1 business day.

2

Install the plugin

Upload the plugin zip file via your WordPress dashboard. Activate and enter your license key under Settings → S2S License.

3

Connect Google

Enter your GA4 credentials and connect your Google Ads account via the built-in OAuth flow. No manual token handling needed.

4

Track everything

The plugin automatically tracks purchases and leads directly via your server — true server-to-server, no browser involved. Monitor everything via the built-in debug log.

⚠️ Currently in beta — Pro licenses are not yet available for purchase. Interested? Contact us to join the waitlist.
Pricing
Simple, per-domain pricing
Monthly
€15/mo
per domain, billed monthly
  • 1 WordPress domain
  • GA4 server-side tracking
  • Google Ads conversions
  • Meta CAPI (csc_purchase & leads)
  • LinkedIn CAPI
  • All form integrations
  • Plugin updates included
  • Email support
Coming soon
Best value
Annual
€150/yr
per domain — save 2 months
  • 1 WordPress domain
  • GA4 server-side tracking
  • Google Ads conversions
  • Meta CAPI (csc_purchase & leads)
  • LinkedIn CAPI
  • All form integrations
  • Plugin updates included
  • Priority email support
Coming soon
Setup
€100 once
one-time, excl. VAT
  • Full plugin installation
  • GA4 property configuration
  • Google Ads OAuth setup
  • Meta CAPI configuration
  • LinkedIn CAPI configuration
  • Test & verification
  • Requires active Pro license
  • Response within 1 business day
Coming soon

All prices exclude VAT.

Need help?

Have a question about your license, the plugin setup, or Google Ads integration? We're happy to help.

We typically respond within 1 business day (Mon–Fri, CET).

True server-side tracking
Not all server-side tracking is equal

Many solutions claim to offer "server-side tracking" — but there is a fundamental difference between routing browser events through a server and generating conversion events directly on your server.

🔀
GTM Server-side Containers
The common approach
Data flow:
🌐 Visitor's browser fires a JavaScript event
➡️ Browser sends data to a server container
🖥️ Server container processes and forwards to GA4
Limitations:
✕ Still depends on the browser to initiate the event
✕ If the browser script is blocked, no data reaches the server
✕ Requires complex GTM server container setup
✕ Monthly hosting costs for the server container
✕ Does not capture events when browser is already closed
S2S Conversions Plugin
⚡
Native WordPress Integration
True server-to-server
Data flow:
🛒 WooCommerce order is completed on your server
🖥️ Plugin directly sends data to GA4 & Google Ads
✅ Conversion recorded — browser not involved
Advantages:
✓ Zero browser dependency — works even with full adblockers
✓ Captures conversions even when browser is already closed
✓ No GTM server container needed — works out of the box
✓ No extra hosting costs — runs on your existing WordPress server
✓ Native WooCommerce & form integration — no custom setup
✓ Consent-aware by default — GDPR compliant out of the box
The bottom line: GTM server-side containers are an improvement over pure client-side tracking — but they still rely on the browser to start the process. The S2S Conversions Plugin skips the browser entirely. Your server talks directly to Google's APIs, making it the most complete and reliable tracking solution available for WordPress.