Installation Guide

1

Create a separate GA4 property for S2S

Keep your existing tracking intact — add a dedicated S2S property

💡 We create a new, separate GA4 property for server tracking. Your existing property and all historical data remain untouched.

📋 Create a new GA4 property

1

Go to Google Analytics and sign in.

2

Click the gear icon (Admin) in the bottom left.

3

Under Account, click Create Property.

4

Name it [Website name] — S2S (e.g. "TJDA - S2S").

5

Select your country, currency and timezone. Click Next → Create.

6

Under Data collection, choose Web → enter your domain → click Create stream.

7

Note the Measurement ID (G-XXXXXXXXXX) — you'll need it in step 4.

✓ New GA4 S2S property created

2

Duplicate GTM web tracking for the new property

Send web events to both your existing and new S2S property

⚠️ Do not modify your existing GA4 tag. Duplicate it so both properties receive web data.

📋 Duplicate your GA4 tag in GTM

1

Open Google Tag Manager and select your container.

2

Go to Tags and find your existing GA4 Configuration tag.

3

Click the three dots → Copy.

4

Open the copied tag and replace the Measurement ID with your new S2S property ID (G-XXXXXXXXXX).

5

Rename it to GA4 — [Website name] S2S so it's easy to recognise.

6

Also duplicate all GA4 Event tags (purchase, form events) and update them to use the new Configuration tag.

7

Click Submit to publish the changes.

💡 After publishing, check GA4 DebugView on the new property to confirm events are coming in from the browser.

✓ GTM tracking duplicated for S2S property

3

Install the S2S Conversions plugin

Free version available on WordPress.org

📋 Install via WordPress Admin

1

Go to WordPress Admin → Plugins → Add New.

2

Search for "S2S Conversions".

3

Click Install Now → Activate.

4

Go to Settings → S2S Conversions to configure the plugin.

✓ Plugin installed and activated

4

Get your GA4 API Secret

Required for the Measurement Protocol

📋 Create an API Secret in GA4

1

Open your new S2S GA4 property → Admin → Data Streams.

2

Click on your web stream.

3

Scroll down to Measurement Protocol API Secrets → click Create.

4

Give it a name (e.g. "S2S Plugin") and copy the secret value.

5

In WordPress: go to Settings → S2S Conversions → enter the Measurement ID and API Secret → Save.

✓ GA4 API Secret configured

5

Create GA4 Custom Definitions

Make server tracking parameters visible in your reports

📋 Add custom dimensions in GA4

1

Go to your S2S GA4 property → Admin → Data display → Custom definitions.

2

Click Create custom dimension and add the following:

Dimension name	Scope	Event parameter
csc_source	Event	csc_source
csc_consent	Event	csc_consent
form_name	Event	form_name
form_id	Event	form_id

3

Save each dimension. Note: dimensions are only applied to new data from this point onwards.

💡 Use csc_source = server in Looker Studio to filter and show only server tracking events — this is how you separate S2S from browser tracking.

✓ Custom definitions created

6

Create GA4 Explorations

Build custom reports for purchases and form submissions

📊 Purchase exploration

1

Go to Explore → Blank exploration.

2

Name it S2S Purchases.

3

Add Dimensions: Date, csc_source, csc_consent, Transaction ID.

4

Add Metrics: Transactions, Purchase revenue.

5

Add Filter: Event name = purchase.

📊 Form submission exploration

1

Create a new blank exploration named S2S Form Leads.

2

Add Dimensions: Date, form_name, form_id, csc_source, csc_consent.

3

Add Metrics: Event count.

4

Add Filter: Event name = generate_lead.

✓ GA4 Explorations ready

7

Looker Studio dashboard

Copy the template and connect your own data source

📊 Copy the S2S dashboard template

1

Open the S2S Conversions Looker Studio template →

2

Click the copy icon (top right) → Make a copy.

3

Under New Data Source, click Create data source → choose Google Analytics.

4

Select your S2S GA4 property → click Connect → Add to report.

5

Click Copy report — the dashboard is now in your own Looker Studio with your live data.

💡 The dashboard includes a csc_source = server filter so you only see server tracking events — no duplicate browser events.

✓ Looker Studio dashboard ready — GA4 setup complete! 🎉

8

Get your Pro license key

Unlocks Google Ads, Meta CAPI and LinkedIn CAPI

📋 Purchase and receive your license

1

Go to s2s-plugin.tj-da.com/#pricing and choose a plan.

2

Complete the payment via Stripe.

3

You receive your license key by email (format: XXXX-XXXX-XXXX-XXXX).

4

Download the Pro plugin zip from the email or your account.

✓ License key received

9

Install Pro plugin & activate license

Replace the Free plugin with Pro

📋 Install and activate

1

Go to WordPress Admin → Plugins → Add New → Upload Plugin.

2

Upload the Pro zip file → Install Now → Activate.

3

If you had the Free plugin installed: deactivate and delete it first.

4

Go to Settings → S2S License.

5

Enter your license key → click Activate License.

6

Accept the Data Processing Agreement (DPA) that appears on the same page.

✓ Pro plugin active with valid license

10

Set up Google Cloud Console

Required for Google Ads API access

📋 Create OAuth credentials

1

Go to console.cloud.google.com → create a new project or select an existing one.

2

Go to APIs & Services → Credentials → Create Credentials → OAuth client ID.

3

Choose Web application.

4

Under Authorized redirect URIs, add: https://yourwebsite.com/wp-admin/options-general.php?page=csc-settings

5

Click Create and note the Client ID and Client Secret.

6

Enable the Google Ads API via APIs & Services → Library.

✓ Google Cloud credentials created

11

Request Google Ads API access

Required before you can upload conversions

📋 Apply for a Developer Token

1

Go to Google Ads → Admin (gear icon) → API Center.

2

Click Apply for basic access and complete the form.

3

Note your Developer Token — it's shown immediately but may take 24h to be approved for live use.

⚠️ The Developer Token starts in test mode. It will work for testing but needs approval before processing live conversions.

✓ Developer Token obtained

12

Create Google Ads conversions

Set up Purchase and Lead conversions in Google Ads

📋 Create conversion actions

1

In Google Ads, go to Goals → Conversions → Summary → New conversion action.

2

Choose Website → enter your domain → click Scan.

3

Create a conversion for Purchase (category: Purchase).

4

Optionally create a Lead conversion (category: Submit lead form).

5

Note the Conversion ID for each (visible via the tag details).

✓ Conversion actions created

13

Connect Google via OAuth

Authorise the plugin to upload conversions to Google Ads

📋 Configure and connect

1

Go to Settings → S2S Conversions → Google Ads section.

2

Enter: Developer Token, OAuth Client ID, OAuth Client Secret.

3

Enter your Google Ads Login Customer ID (MCC) and Customer ID (without dashes).

4

Click Save Settings.

5

Click Connect with Google → sign in with your Google Ads account → allow access.

6

You should see a green OAuth connected status.

✓ Google OAuth connected

14

Select conversions in the plugin

Link your Ads conversion actions to purchase and lead events

📋 Fetch and select conversions

1

On the S2S settings page, click Fetch conversions in the System Status card.

2

Select your Purchase conversion from the dropdown.

3

Select your Lead conversion from the dropdown.

4

Click Save Settings.

✓ Conversion actions linked

15

Test everything

Verify GA4, Google Ads and consent are all working correctly

🔍 Run a test purchase

1

Enable Debug Mode in Settings → S2S Conversions.

2

Place a test order on your website (accept all cookies first).

3

Check Settings → S2S Conversions → Debug Log. You should see:

[CSC][GA4] HTTP 204 — GA4 received ✅
[CSC][ADS][CLICK] HTTP 200 — Google Ads received ✅

4

Check GA4 DebugView — the purchase event should appear with csc_source = server.

5

Disable Debug Mode after testing.

✓ All Pro integrations tested — you're fully set up! 🎉

16

Meta Conversions API

Server-side purchase and lead events to Meta

📋 Get Pixel ID and Access Token

1

Go to Meta Business Suite → Events Manager.

2

Select your Pixel → note your Pixel ID.

3

Go to Settings → Conversions API → Generate Access Token.

4

Enter Pixel ID and Access Token in Settings → S2S Conversions → Meta CAPI → Save.

💡 Meta uses custom event names csc_purchase and csc_generate_lead — no overlap with your existing Pixel events.

✓ Meta CAPI configured

17

LinkedIn Conversions API

Server-side conversion events to LinkedIn Campaign Manager

📋 Generate Access Token and create Conversion Rules

1

Go to LinkedIn Campaign Manager → Data → Signals Manager → Conversions API → Generate Access Token.

2

Go to Analyze → Conversion Tracking → Create conversion.

3

Create a rule named S2S Purchase (type: Purchase, method: Conversions API) — note the ID.

4

Create a rule named S2S Lead (type: Lead, method: Conversions API) — note the ID.

5

Enter Access Token and both Conversion Rule IDs in Settings → S2S Conversions → LinkedIn CAPI → Save.

✓ LinkedIn CAPI configured